4 sentences to make your cover letter get noticed

Ladders founder Marc Cenedella has reviewed thousands of cover letters. Here’s his advice on writing one that is certain to get attention.

Writing an effective cover letter has changed a lot in the past few years. Gone are the formal, stilted rules governing the “Dear Sir/Madam” page-length introductions. As attention spans shrink, emails pile up, and recruiters and HR people are busier than ever, cover letters have simplified.

Now the cover letter is shorter, to the point, and reinforces your pitch to prospective employers by highlighting what’s great about your “brand.” And its purpose is to get your résumé read.

A great cover letter does this by connecting the positive achievements of your past and future to the present needs of future employers. Your cover letter does this by touching on four points about your career: your yesterday, your today, your tomorrow, and your enthusiasm. One great sentence for each of these points is all you’ll need. And it should invite response by making it very clear what you’re looking to do next and why.

Here’s how it breaks down. . . . full story

When Tech Media Starts Telling Us to Go Back to Emailing – Maybe We Should Listen

From Digital Media Magazine Fast Comany

It amazes me how many communication “solutions” are available nowadays–and yet, we feel more stressed than ever. We talk endlessly about focus and productivity but the very same tools that claim to offer these values appear to make the situation worse.

It’s no coincidence that burnout levels are at an all-time high, and our attention spans are blitzed. How can we be expected to focus when alerts are constantly going off in the background, not to mention the battle to stay on top of hundreds of conversations scattered throughout our numerous apps?

Email, on the other hand, is simple. It’s unified. It’s an open channel of communication that is used worldwide to maintain an open dialogue both inside and out of the workplace.

The problem is, people still aren’t using it properly. They spend endless hours trying to grapple with a bloated inbox, and then, frustrated, turn to other apps for help. This only fuels the problem, making workflow confused and fractured. . . . . full article