A Post-Product World

In a post-product world, the digital twin becomes the instance of truth, not the physical product itself. (Source: Solidworks) - image

The manufacturing plant of the future will produce not products but experience. If you take the new the robots for mobility – self-driving cars – they’re connected machines. Where does the value come from – the chassis and four wheels – or does it come from the connected services? Those connected services are what we call the experience.

The customer seeks the service, not the product. The value to the customer is coming from the experience of using the car, not from the car itself. Those who succeed in the 21st Century will be those who provide change by offering a new type of experience. This is what makes the 21st Century different from the 20th Century. Millennials Are Ready for a Post-Product World.To some extent, the post-product world is a generational issue. Millennials get the notion that products are essentially experience. For Gen Xers and Boomers, the concept takes some getting used to. Many Millennials used shared rides during their college years. They understand the positive economics of not owning a car.The diminishing sales of CDs is another example of experience over products. My Millennial kids are perfectly content not owning any of the music they listen to, and they’ve taught their Boomer old man that CDs are a clunky way to consume music. I now have countless albums in my Amazon Prime collection. I pay a monthly fee for access, it’s far less than I used spend buying CDs. full article