What does a well-crafted video, as part of your well-planned, professionally created marketing plan, do for you and your business? If your potential clients are part of the 65% of the population that are visual learners, then the answer is A WHOLE BUNCH. And when you realize that 90% of the information that your brain processes are visual, it is obvious that using video to market your business is increasingly more important.
What You Will Learn: • 10 video topics that will build your business. • 14 ways to make your videos instantly more effective. • Tips to make your video backgrounds better. • The opportunity to have a video interview created for you for free that promotes your business. • First steps to take PLUS Free Stuff
High-Tech In-Store Machine developed by an entrepreneur from Apple and an aerospace engineer Incentivizes Recycling. Being introduced in Northern California Safeway Stores First.
What if recycling of plastic, glass, and metal beverage containers was done at supermarket to make it convenient? And what if the recycling machine was so easy to use and loaded with high-tech components so that it was more like a large, attractive device?
Who knew recycling could be so simple and look so sleek? It really should encourage people to recycle more. Such an elegant solution was engineered by Olyns, a leader in technology-centric recycling solutions, which announced July 28 the launch of its new bottle collection machine designed for high-traffic, indoor locations. To increase recycling of plastics, the innovative solution provides a convenient way for consumers to redeem bottle deposits while earning rewards through a mobile app. The approach also helps break down barriers surrounding the collection and transportation of recyclables. A single Olyns machine can deliver more than one and a half metric tons of clean recycled PET per year.
Most executives are not aware of cyber risks that threaten their businesses. They need to manage cyber security risks in the same thoughtful and intelligent way as they manage other aspects of their business. Fortunately, they don’t need to be a technology expert to improve their cyber risk management skills. This workshop provides practical and to-the-point information for busy executives and small business owners.
What you will learn:
• Real issues with examples that are easy to understand • Big picture events driving cyber-crimes today and the top cyber risks that affect executives and their businesses • Examples of common cyber-attacks, including actual impacts to real businesses • Using germ theory to explain how good “security hygiene” can help executives and their businesses combat security threats and introduce the top actions executives can take to avoid threats such as phishing, identity theft, hacking, and financial fraud • Affordable tools that can help owners mitigate the most common cyber risks
Social Media Essentials for Business August 12th | 1pm-3pm ONLINE
Cost: $20 Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. What is “live”. Why Facebook Groups are important. This class will give you the basics every business owner should know as well as the latest trends to grow your business. Register Here
The next monthly installment of the LAEDC’s Economic Briefing will be on Monday, July 19th at 11:00 AM PDT. Bill Allen, LAEDC CEO, and the LAEDC Institute for Applied Economics (IAE) Director, Shannon Sedgwick, will be offering insights into the ongoing ramifications and slowing recovery from the COVID-19-induced recession with an update on jobs, unemployment and industry performance.
This update will share insights on your local economy. Space is limited, and registration is required. We invite you to submit questions to firstname.lastname@example.org to have them answered on the webinar by the IAE team.
Intellectual Property and the Business of Licensing – July 27th | 10am-11:30am ONLINE
Patents and licensing have recently become an important part of the business landscape. Regardless of size or years in business, every entrepreneur should understand licensing and how to identify, protect and monetize their intellectual property, which includes patents, trademarks, copyrights and trade secrets. Intellectual Property and the Business of Licensing covers the fundamentals of these topics. It will survey the terminology, available resources, costs, timing and rules of thumb necessary for licensing. With this information, you will have the foundation for integrating the key elements of intellectual property into your business plan.
ZipRecruiter, CareerBuilder, LinkedIn—most of the world’s biggest job search sites use AI to match people with job openings. But the algorithms don’t always play fair.
excerpt: For example, while men are more likely to apply for jobs that require work experience beyond their qualifications, women tend to only go for jobs in which their qualifications match the position’s requirements. The algorithm interprets this variation in behavior and adjusts its recommendations in a way that inadvertently disadvantages women.
“You might be recommending, for example, more senior jobs to one group of people than another, even if they’re qualified at the same level,” Jersin says. “Those people might not get exposed to the same opportunities. And that’s really the impact that we’re talking about here.”
Men also include more skills on their résumés at a lower degree of proficiency than women, and they often engage more aggressively with recruiters on the platform.
To address such issues, Jersin and his team at LinkedIn built a new Ai designed to produce more representative results and deployed it in 2018. It was essentially a separate algorithm designed to counteract recommendations skewed toward a particular group. The new AI ensures that before referring the matches curated by the original engine, the recommendation system includes a representative distribution of users across gender.
Kan says Monster, which lists 5 to 6 million jobs at any given time, also incorporates behavioral data into its recommendations but doesn’t correct for bias in the same way that LinkedIn does. Instead, the marketing team focuses on getting users from diverse backgrounds signed up for the service, and the company then relies on employers to report back and tell Monster whether or not it passed on a representative set of candidates. . . . full story here
With all the ongoing ransomware and cyber-attacks, connected IoT devices need an extra layer of security. New legislation in both Europe and the US are mandating such strengthened security. But what tools are available for embedded IoT engineers to meet these new requirements?
To learn more about providing enhanced protection of connected devices, Design News reached out to Haydn Povey, CEO of Secure Thingz and General Manager for the division Embedded Security Solutions at IAR Systems. What follows is a portion of that discussion.
“The requirements of new legislation for security in IoT devices are impacting us now. With the advent of EN 303 645 and the US IoT, Cyber Security Act signed into law last year, there is now mounting pressure on the Consumer IoT market to meet security standards. However, this is not just limited to Consumer IoT, with regulationsevolving quickly in other markets, such as the IEC 62443 requirement for Industrial IoT (Industry 4.0) and similar requirements in medical and automotive.” . . . full story here
Together for L.A., powered by LAEDC, invites you to join our upcoming complimentary webinar this Tuesday, June 29 at 10:00AM PT, to learn about recovery and resilience resources for your small business with presentations focused on reopening, programs, grants, etc.
Together for L.A. is a collaborative of partners working together to advance a more equitable, sustainable and resilient economic recovery by offering no cost consulting and support to women and diverse-owned small businesses, funded by Wells Fargo.