Ladders founder Marc Cenedella has reviewed thousands of cover letters. Here’s his advice on writing one that is certain to get attention.
Writing an effective cover letter has changed a lot in the past few years. Gone are the formal, stilted rules governing the “Dear Sir/Madam” page-length introductions. As attention spans shrink, emails pile up, and recruiters and HR people are busier than ever, cover letters have simplified.
Now the cover letter is shorter, to the point, and reinforces your pitch to prospective employers by highlighting what’s great about your “brand.” And its purpose is to get your résumé read.
A great cover letter does this by connecting the positive achievements of your past and future to the present needs of future employers. Your cover letter does this by touching on four points about your career: your yesterday, your today, your tomorrow, and your enthusiasm. One great sentence for each of these points is all you’ll need. And it should invite response by making it very clear what you’re looking to do next and why.
From robots that do inventory to stores with no employees – policy makers need to keep an eye on some of these innovations
According to the Commerce Department online only accounts for about 12% of sales, leaving the rest to be made up by physical stores. Technology is bringing some big changes to retail in the coming years. And policy makers need to keep an eye on some of these innovations.
Do we want stores with no employees? AiFI a Calif. startup is using artificial intelligence to fully automate the retail experience. Being able to walk into a market, pick up what you want and leave – while AI tracks you and everything you leave with, charging your credit card post-departure – may provide great convenience, but what about consumer privacy and what about the loss of retail jobs ? Bossa Nova is a robotics company that provides stores like Wal-Mart with a robot that roams the aisles checking inventory. San Diego’s Brain Corp provides robotic janitors for retail spaces. Other companies, like Pixvana are embracing workers and developing software to help in their job training, while RocketFuel another new company is working on ways to enhance the security of consumer online payments.
There’s a fear that AI is going to take over our jobs – and with the advent of everything from self-driving cars to artificial customer service agents, it’s a valid concern. It’s especially fair when McKinsey, one of the most trusted global management consulting firms, predicts that as many as 800 million full-time employees could have their work displaced by 2030 due to automation
Yet, that data point alone is not reality. In fact, with the following statistics next to it, we can paint a much better picture for the future of work. According to the same McKinsey report:
Less than 5 percent of occupations consist of activities that can be fully automated
In about 60 percent of occupations, only one-third of tasks could be automated
IT professionals are certainly up for it. Because while their jobs are becoming more complex and time consuming, their numbers in business are not increasing to balance this growth. The principal value of AI in IT is that it can help predict problems rather than just react to them – i.e. prevent problems rather than just attempt to mitigate them. more at Forbes
Explore the responsibilities of more than 800 careers — from Actor to Zoologist. Videos bring to life the responsibilities, work settings, and employment trends for a broad range of occupations with updated information and context for career explorers navigating today’s employment world.
NYT opinion columnist David Leonhardt is reimagining the rules of our economy: in an era of deep economic stagnation, now is the time for bold, progressive economic policymaking, he says.And, as Leonhardt notes, most Americans support ambitious solutions. From a $15 minimum wage for infrastructure workers to a targeted response to rampant market power, voters are ready to make these big ideas real, so policymakers can move our country forward—toward an economic and political system that works for us all.
CSUN named Innovation & Prosperity University and Named 2018 Social Mobility Innovator by The Association of Public and Land-grant Universities (APLU).
A working group comprised of several CSUN associates, found that the university was directly responsible for a $2 billion economic impact and created more than 11,700 jobs. The institution has provided several features that produce engagement with the Los Angeles community. This includes a finalized plan for a five-story, 150 room business-class Hyatt Hotel on campus; a Performing Arts Center; and creating an on-campus business incubator in partnership with the Los Angeles CleanTech Incubator.
CSUN was also named as a 2018 Social Mobility Innovator (SMI). The SMI ranks four-year U.S. colleges and universities, and “measures the extent to which a college or university educates more economically disadvantaged students at lower tuition, so they can graduate and obtain good paying jobs”. With an enrollment around 36,000 undergraduate students, the state school was ranked in the top 20 on the SMI list for 2017.
Digitalization and Disruption: The Rise of Digital Media
While local industry leaders in lm, television and music are still major contributors to the Los Angeles Basin economy, the region’s motion picture and sound recording pro le is evolving beyond traditional movie and television production. Digitization is disrupting almost every aspect of the media and entertainment industry . . . altering nancing and capitalization strategies, and greatly affecting business models, forecasts and industrywide trends . . . a concentrated and specialized digital media industry has emerged, swiftly scaling and changing the entertainment industry in the Los Angeles Basin by blending digitized content and new distribution technologies.
This fast-growing digital media and entertainment industry is characterized by a diverse array of technology and content rms
and includes sectors as assorted as digital advertising, web gaming, interactive media, augmented reality, virtual reality and animation. This blended digital media and entertainment ecosystem combines the creative product with data to drive adoption and respond to shifts in consumer behavior. . .
In the Los Angeles Basin, homegrown digital content rms are ascending as dominant players in digital media, such as Snap Inc., Fullscreen (which was acquired by AT&T and the Chernin Group), Makers Studios (which was acquired by the Walt Disney Company), and AwesomenessTV (which was bought by Dreamworks). Digital content rms are expanding into more traditional forms of entertainment, such as lm and television. Prominent Silicon Valley, Seattle and New York rms such as YouTube, Vice and Buzzfeed
are enlarging their footprint in the region as they shift from being content distributors to content creators. Not only are these new rms competing with traditional content creators, but, in some instances, they are supplanting them in market share and cultural prominence.