Intellectual Property and the Business of Licensing – July 27th | 10am-11:30am ONLINE
Patents and licensing have recently become an important part of the business landscape. Regardless of size or years in business, every entrepreneur should understand licensing and how to identify, protect and monetize their intellectual property, which includes patents, trademarks, copyrights and trade secrets. Intellectual Property and the Business of Licensing covers the fundamentals of these topics. It will survey the terminology, available resources, costs, timing and rules of thumb necessary for licensing. With this information, you will have the foundation for integrating the key elements of intellectual property into your business plan.