From Yahoo Finance News: On Thursday, the American Civil Liberties Union (ACLU) provided a good reason for us to think carefully about the evolution of facial-recognition technology. In a study, the group used Amazon’s (AMZN) Rekognition service to compare portraits of members of Congress to 25,000 arrest mugshots. The result: 28 members were mistakenly matched with 28 suspects.
The ACLU isn’t the only group raising the alarm about the technology. Earlier this month, Microsoft (MSFT) president Brad Smith posted an unusual plea on the company’s blogasking that the development of facial-recognition systems not be left up to tech companies.
Saying that the tech “raises issues that go to the heart of fundamental human rights protections like privacy and freedom of expression,” Smith called for “a government initiative to regulate the proper use of facial recognition technology, informed first by a bipartisan and expert commission.”
But we may not get new laws anytime soon. The nuances are complex, while Congress remains as reluctant as ever to regulate privacy. We may find ourselves stuck struggling to agree on norms well after the technology has redefined everything from policing to marketing.